MyFitnessPal was founded in 2005 by Albert Lee and Mike Lee, two brothers who were inspired to create a solution to track and monitor their own fitness progress through calorie counting. Originally launched under the name “DailyBurn,” the Lee brothers quickly realized that the calorie-counting feature was the most popular among users, prompting them to rebrand as MyFitnessPal in 2009.
In 2015, MyFitnessPal was acquired by Under Armour for $475 million, making it one of the largest acquisitions in the fitness industry. Throughout its lifespan, MyFitnessPal has evolved from a simple calorie counter app to a comprehensive health and wellness platform, offering features like community forums, workout tracking, and personalized nutrition plans.
Pro Tip: MyFitnessPal offers a range of features that help track and monitor your health journey beyond just calorie counting. Utilize the platform to set goals and track your progress towards them.
MyFitnessPal’s Origins
MyFitnessPal is a popular fitness and diet app that was created by three software engineers in 2005. It was acquired by Under Armour in 2015 and is now used by millions of people worldwide. Let’s take a deep dive into the origins of this app to get a better understanding of its roots.
Who Owns MyFitnessPal
MyFitnessPal was founded in 2005 by Albert Lee and Mike Lee. The two brothers wanted to create a platform that made it easy for people to track their fitness and nutrition goals. After years of building and refining the platform, MyFitnessPal was officially launched to the public in 2009. It quickly gained popularity, reaching over one million registered users in its first year.
From there, the company continued to grow, and in 2015, it was acquired by Under Armour for $475 million. Today, MyFitnessPal remains one of the most popular and widely used fitness and nutrition tracking platforms available, helping millions of people around the world reach their health goals.
Early Features and Functionality
MyFitnessPal started as a simple calorie-counting app, but it quickly added a host of features and functionalities to become a comprehensive health and fitness platform. Here are some early features and functionalities that helped shape MyFitnessPal into what it is today:
- Calorie Tracking: MyFitnessPal’s core feature was calorie tracking, which allowed users to log their meals and snacks and calculate their daily caloric intake.
- Barcode Scanner: MyFitnessPal’s barcode scanner made it easy to log packaged foods’ nutritional information quickly.
- Exercise Tracking: MyFitnessPal users could also track their exercise routines, including distance, duration, and intensity.
- Social Networking: MyFitnessPal encourages social networking by enabling users to connect with friends, share their progress, and offer motivation.
Pro Tip: Today, MyFitnessPal has grown to become one of the most popular and versatile health and fitness platforms, offering a wide range of features and functionalities that help users achieve their fitness goals.
User Base Growth
The user base growth of MyFitnessPal can be attributed to its inception as a simple calorie tracking app to becoming a comprehensive fitness and nutrition platform. MyFitnessPal was started in 2005 by Mike Lee and Albert Lee, with the sole aim of solving their own fitness and health issues. Initially, it was just a basic calorie tracking app, but its simple interface and extensive database helped it gain a steady stream of users.
In 2009, MyFitnessPal started to add features such as exercise logging and recipe tracking, which enhanced its appeal to a larger audience. The platform’s increasing popularity caught the attention of Under Armour, which acquired MyFitnessPal in 2015. The collaboration brought together Under Armour’s expertise in fitness apparel and MyFitnessPal’s user-friendly platform, taking the user base growth to a whole new level. Today, MyFitnessPal’s user base continues to grow exponentially, thanks to its free access, user-friendly interface, and continually updated features.
Acquisition By Under Armour
MyFitnessPal is a health tracking app founded in 2005 and acquired by Under Armour in 2015. The company first had its start when co-founders Mike and Allec packed up a rented U-Haul and moved from Madison, Wisconsin to Mountain View, California.
This acquisition allowed the app to grow and expand its offerings, making a huge impact on the health and fitness industry. In this section, we’ll be exploring the acquisition and how it has shaped MyFitnessPal to what it is today.
Under Armour’s Interest In MyFitnessPal
Under Armour’s acquisition of MyFitnessPal in 2015 was a strategic move by the company to expand its technology and digital presence in the fitness industry. MyFitnessPal, founded in 2005, was a pioneer in the digital health and fitness space, with its calorie-tracking app becoming a popular tool for fitness enthusiasts worldwide.
Under Armour’s interest in MyFitnessPal was driven by its goal to become a leader in connected fitness technology, alongside rivals such as Nike and Fitbit. The acquisition allowed Under Armour to integrate MyFitnessPal’s robust platform and user base into its suite of fitness apps, including Under Armour Record and MapMyFitness.
Since the acquisition, MyFitnessPal has continued to thrive, with millions of users relying on the app to track their fitness goals and nutrition. Under Armour, meanwhile, has expanded its digital offerings, with the acquisition serving as a key component of its overall growth strategy in the connected fitness industry.
Acquisition Deal Details
Under Armour, a leading sportswear and athleisure brand, acquired MyFitnessPal in 2015 in a deal valued at $475 million. MyFitnessPal is a mobile app and website that allows users to track their diet and exercise, set goals, and connect with a community for support. The acquisition was a strategic move for Under Armour to expand its digital platform and provide users with a comprehensive health and fitness experience.
Under the terms of the deal, MyFitnessPal continued to operate as a standalone app, but users were able to access Under Armour’s Connected Fitness platform, which includes other popular apps like MapMyFitness and Endomondo. Today, MyFitnessPal has over 200 million users worldwide and remains a top-rated app for health and fitness tracking.
Changes After Under Armour Acquisition
MyFitnessPal underwent various changes after its acquisition by Under Armour, the most noticeable being the integration of several Under Armour features into the platform.
Under Armour’s MapMyFitness platform was combined with MyFitnessPal to offer users more comprehensive fitness tracking capabilities. Meal and nutrient recommendations were also aligned with Under Armour’s “Clean Eating” philosophy, which emphasized whole foods, hydration, and adequate rest.
In addition, Under Armour’s social media influence was integrated into the platform, allowing MyFitnessPal users to connect with each other and share their progress. Finally, the acquisition brought about a redesign of the MyFitnessPal app, resulting in a cleaner and more streamlined user interface. Overall, the integration of Under Armour features has improved the user experience and provided greater value to MyFitnessPal users.
MyFitnessPal Today
MyFitnessPal is a nutrition, fitness, and calorie tracking app that helps users to monitor their diet and fitness goals. It was founded in 2005 in Pennsylvania by brothers Mike and Albert Lee, and it has grown significantly in popularity over the years. In 2015, MyFitnessPal was acquired by Under Armour, and it is now one of the popular owned apps of the sports apparel giant.
Current Features and Functionality
MyFitnessPal is a popular fitness app with a wide array of features and functionality designed to help users achieve their fitness goals.
Some of its current features include:
- Calorie tracker: Allows users to log their meals and track their daily calorie intake.
- Exercise tracker: Helps users track their workouts and estimate calories burned.
- Recipe analyzer: Allows users to input recipes and get an accurate nutritional breakdown of the dish.
- Progress tracking: Helps users track their weight and measurements over time.
- Community support: Offers users the ability to connect with others and receive support from a like-minded community.
MyFitnessPal was founded in 2005 and has since become one of the most popular fitness apps of all time. In 2015, it was acquired by Under Armour as part of its Connected Fitness department. With over 190 million users worldwide, MyFitnessPal continues to innovate and expand its services to help people achieve their health and fitness goals.
MyFitnessPal’s Role In Health and Fitness Tracking
MyFitnessPal is a popular health and fitness tracking app that allows users to log their food intake, exercise, and daily water consumption. It also helps analyze and track progress towards fitness goals. Founded in 2005 by Mike Lee and Albert Lee, MyFitnessPal has grown into a well-known brand in the health and fitness industry with millions of users worldwide.
The app’s features include a vast food database with over 6 million foods, a barcode scanner for easy logging, and personalized daily calorie and macronutrient goals. Additionally, MyFitnessPal has a supportive community of like-minded individuals, making it easy to connect with others for support, advice, and motivation on your fitness journey. MyFitnessPal has revolutionized the way people approach their health and fitness goals by making it easier to stay accountable and track progress towards achieving them.
Competitors and Challenges
MyFitnessPal has had to contend with several strong competitors and challenges over the years. Other nutrition and fitness tracking apps, such as Lose It!, SparkPeople, and Fitbit, have been able to attract a significant user base. Additionally, MyFitnessPal has faced challenges such as data breaches and accusations of inaccurate nutrient and calorie information.
Despite these setbacks, MyFitnessPal has continued to dominate the market, thanks to its user-friendly interface, extensive database of food and fitness information, and seamless integration with wearable fitness devices. Today, MyFitnessPal has over 200 million registered users worldwide, making it one of the most widely used nutrition and fitness tracking apps available.
Who Owns MyFitnessPal Now?
MyFitnessPal is a highly popular fitness tracking app. It was founded in 2005 by Albert Lee and Mike Lee, who are siblings. After experiencing significant growth, in 2015 MyFitnessPal was acquired by UnderArmour. Since then, the question of who owns MyFitnessPal has been answered. In this article, we will review the history of this company and find out today who is the current owner of MyFitnessPal.
Under Armour’s Sale of MyFitnessPal
Under Armour recently announced the sale of MyFitnessPal to Francisco Partners, a private equity firm. MyFitnessPal was originally launched in 2005 and quickly became one of the most popular fitness apps on the market.
The app allows users to track their diet, exercise, and other health-related goals, helping them to stay motivated and achieve their desired results. In 2015, Under Armour acquired MyFitnessPal for $475 million in cash and stock, with plans to integrate the app into their suite of fitness products and services.
However, in recent years, Under Armour has shifted its focus away from MyFitnessPal and toward other areas of its business, prompting the decision to sell the app. The sale is part of Under Armour’s broader restructuring efforts, aimed at streamlining operations and improving profitability.
Pro tip: If you’re looking for a high-quality fitness app, there are plenty of alternatives to MyFitnessPal available on the market, including Lose It!, Fitbit, and MyPlate by Livestrong.
Acquisition By Francisco Partners
Francisco Partners recently acquired MyFitnessPal, a popular health app that helps users track their fitness goals and nutrition intake. The acquisition makes MyFitnessPal part of Francisco Partners’ growing portfolio of health and wellness companies.
MyFitnessPal was founded in 2005 by Mike Lee and Albert Lee, a brother duo with a passion for helping people live healthier lives. Throughout its history, MyFitnessPal has been recognized as a top health app, with millions of active users worldwide. Now, as part of Francisco Partners, MyFitnessPal aims to continue its mission of empowering users to lead healthy and active lifestyles, with the added support of a strong and experienced partner in the health tech industry.
Impact On MyFitnessPal Users and Future Plans
MyFitnessPal’s recent announcement that they will be discontinuing their “Premium” subscription option and making all their features free for users has caused a stir among their devoted customer base. With 200+ Million registered users, this move is aimed to increase user engagement and attract new customers. However, some fear that the quality of service may be compromised with so many free users without a premium subscription.
On the other hand, Under Armour, who owns MyFitnessPal, has long been committed to providing their users with the best personalized health and fitness experience, and they vow to continue doing so. They plan to integrate the MyFitnessPal app into the UA ecosystem to create a more comprehensive health and wellness platform. This integration will bring with it advanced features and even more opportunities for users to reach new heights on their health and fitness journeys.
Pro tip- Make use of the MyFitnessPal app while it’s free to get fit without paying for any subscriptions.
