Apptopia, a provider of competitive intelligence and mobile analytics, announced today that it has raised $20 million in Series C funding to expand its competitive intelligence business beyond mobile.
The funding round was led by Spark Capital and Accel, with participation from existing investors including WndrCo, Greycroft and Kisch.
With this new funding, Apptopia plans to expand its competitive intelligence product offering to areas such as the web, cloud and desktop and focus on international expansion.
Overview of Apptopia
Apptopia, a global leader in mobile market intelligence, recently announced that it has secured a $20M Series C financing round to drive additional growth and accelerate their vision of creating the industry-leading competitive intelligence business. The company plans to use this funding to continue scaling their operations into different markets, including expanding their gaming insights and analytics capabilities.
Founded in 2011, Apptopia offers comprehensive and valuable insights into the mobile market. From monitoring app performance, measuring ad trends, and understanding user behavior across 200 countries, Apptopia provides unique information from their proprietary data sources like the Apptopia Ad Intelligence™ datasets and exclusive partnerships with leading companies such as Google, Apple and Facebook. As a result, they empower clients such as publishers, app developers or finance teams with an instant snapshot of market trend reports that are constantly updated with the latest trends in mobile app performance.
With its strong presence among investors and partners worldwide – including Accomplice (formerly Atlas Venture), Balderton Capital (formerly DN Capital), Pillar VC Ventures , Aeris Capital AG, Canaan Partners Israel , Siemer Ventures Middle East , Japan’s SoftBank – Apptopia is ready to keep ahead of the competition by tackling obstacles such as data consolidation & accuracy encountered by corporate stakeholders who are looking for more detailed insights into the dynamic mobile ecosystem.
Overview of Apptopia’s competitive intelligence business
Apptopia is a mobile applications analytics platform that provides a comprehensive market overview and detailed performance insights. The company has recently received $20 million in funding to expand its competitive intelligence business beyond mobile. Using proprietary algorithms, Apptopia can provide a valuable resource by uncovering competitor data about pricing, downloads, customer reviews, engagement trends, and more.
Apptopia’s competitive intelligence gives app marketers and developers unique insights into their competitors’ products and the overall mobile landscape. It offers granular data on where apps are performing best in each market so that marketers can identify opportunities before it passes them by. It also offers an analysis of customer behavior to help inform decisions about product design, development efforts and marketing resources allocated to different markets.
By leveraging machine learning algorithms for analytics and providing real-time data updates for faster decision making, Apptopia’s customer base can gain far greater insights into their competitors’ activity than possible via manual analysis or third-party providers. This helps them keep up with industry trends more quickly than ever while ensuring they remain one step ahead of the competition. For example, they may be able to spot new price strategies employed by competitors or identify areas where a competitor is dominating certain markets that could provide opportunities for expansion into those markets.
With the influx of capital more resources have been available to expand Apptopia’s services into other industries such as TV apps, restaurant chains and video game companies beyond just mobile applications developer’s objectives, helping even more businesses from various industries stay one step ahead of their competition today.
Apptopia raises $20M to expand its competitive intelligence business beyond mobile
Apptopia recently raised a $20M funding round to expand its competitive intelligence business beyond mobile. This marks a major milestone for the company as it looks to become a leader in the industry and offer more insights to its clients.
The new funding round will allow Apptopia to develop more features for its existing products and enter new markets with new offerings.
Let’s look at the details of Apptopia’s recent funding round.
Summary of the $20M funding round
Apptopia, Inc., a provider of competitive intelligence for tech companies, announced a Series B funding round of $20 million led by Battery Ventures and NewView Capital. The round also included participation from existing investors like Accel, Lerer Hippeau, Andreessen Horowitz and numerous angel investors.
The funds will be used towards Apptopia’s continued growth in the competitive intelligence space, which is currently estimated to be worth over $12 billion. With the new investments, Apptopia plans to enhance and expand its current competitive analytics tools beyond mobile gaming applications to other industries such as streaming media, virtual currency exchanges, Internet of Things (IoT) devices and autonomous vehicle software providers.
The company has created an analytics platform that helps customers understand their market position through deep competitor analysis regarding usage estimates, acquisition trends and estimated lifetime value (LTV) projections. Apptopia aims to provide customers with objective clues on how their competitors are performing or have performed in the market so they can further refine their business strategies.
In addition to the funding round, existing investor Accel partner Rich Wong has joined Apptopia’s Board of Directors as an active board member and observer. With more than 15 years in enterprise software startups, Wong’s experience will be an asset for the company as it continues its growth trajectory and enters new markets.
How Apptopia plans to use the funds
Apptopia’s recent funding round is a major achievement for the tech industry. The Boston-based mobile app analytics and competitive intelligence company has raised $20 million in Series B financing. This round was led by Masthead Ventures, with existing investors including Canaan Partners and Correlation Ventures.
Apptopia plans to use this additional capital to expand its competitive intelligence business beyond mobile into emerging technologies, such as voice assistant, gaming, AR/VR and IoT. This will enable businesses across multiple industries to leverage Apptopia’s product offerings and gain insights into competitor strategies. It also expands their ability to surface valuable market data in near real-time. It helps them uncover opportunities faster across different industries through Apptopia’s AI-driven mobile app tracking services.
In addition, Apptopia intends on using a portion of the new funds to further advance AI capabilities within their platform to make application development efforts easier and more efficient while automatically delivering even better insights on app usage trends over time. With this new capital resource, they will also be able to analyze behaviors within applications and user reviews more effectively than ever.
The new influx of capital allows teams at Apptopia to focus on growing their core product offerings and fortifying their existing technology capabilities so customers can seamlessly capture actionable business intelligence regardless of sector or application focus.
Expansion Plans
Apptopia, a leading provider of competitive intelligence for app developers, has recently raised $20M to expand its business beyond just focusing on mobile.
Apptopia hopes to leverage these funds to support their expansion plans and capture a larger market share in the competitive intelligence industry.
This article will explore these expansion plans in more detail.
Plans to expand beyond mobile
Apptopia, a leading mobile app intelligence provider, has recently announced plans to expand beyond the mobile space. With $20 million in additional funding from firms such as Bullpen Capital, Eldridge Industries and Raptor Group, Apptopia is well-positioned to launch into new markets such as the internet of things (IoT), virtual reality (VR) and augmented reality (AR).
Apptopia hopes to provide customers with a greater understanding of their competition by expanding its competitive intelligence business beyond mobile applications. For example, leveraging Apptopia’s deep insights into the mobile app landscape will make it even easier for customers to find valuable data points about their competitors in different industries.
In addition to broadening its market reach, Apptopia is also building a suite of tools that enable companies to analyze user behavior. These tools are designed to help companies better understand how users are interacting with their apps so they can make informed decisions when designing their strategies and user experience.
Apptopia’s expansion plan involves extending its current offerings and developing new features tailored towards different industry verticals such as gaming, e-commerce and travel. By diversifying its services and products across market verticals and Platforms users can expect even more value from Apptopia’s competitive intelligence business over time.
Plans to expand into other markets
Apptopia, a platform that provides competitive intelligence and analytics on apps, has raised $20 million in Series C funding. This investment will allow Apptopia to expand its operations beyond the mobile app market and into the desktop, gaming console and upcoming smart TV app markets.
The funds will further enhance Apptopia’s existing offerings while also helping it launch its brand of competitive intelligence solutions tailored to each potential new market.
These expansion plans include developing new partnerships with major companies such as Activision Blizzard, Microsoft and Sony to provide customers with deep insights into market trends in those specific industries. It also involves creating a comprehensive suite of competitive intelligence tools for these different markets, including tracking downloads and reviews on any app store or marketplace, monitoring competitor’s ad campaigns, identifying the most profitable monetization strategies across various platforms, understanding user engagement levels among different platforms and demographics, etc.
The Series C investment will also help Apptopia better manage its research capabilities by adding more data sources and strengthening their predictive analytics capabilities in ensuring more accurate data-driven decisions for its clients. Additionally, to ensure that Apptopia can provide comprehensive insights within each different market it is entering into Apptopia will be investing heavily in building out their team to support these new endeavors as well as introducing additional features to their existing products or platform for better user experience for all users regardless if they are mobile or not.
Benefits of Apptopia’s Competitive Intelligence Business
Apptopia recently raised $20M to expand its competitive intelligence business beyond mobile applications. The business provides cutting-edge insights into mobile app performance, market dynamics, and competitor strategies to help developers and investors make informed decisions.
In this article, we’ll look at the benefits of Apptopia’s competitive intelligence business and how it can help companies track their performance and stay ahead of the competition.
Benefits for developers
The Apptopia platform provides many advantages to mobile developers. For example, developers can use Apptopia’s competitive intelligence business to assess the success of their competitors, identify upcoming trends, and benchmark their performance against leading industry players. As a result, developers can gain access to real-time insights about the market and make informed decisions on maximizing their products’ success.
Apptopia also offers a range of features for developers to monitor their app’s performance in real time, allowing them to adjust investments and strategies quickly in response to changes in product demand or competition. For example, with Apptopia’s customizable dashboard and reporting tools, developers can track installs and assess growth from engagement campaigns such as Google UAC, Facebook ads.
In addition, Apptopia allows developers to measure user sentiment through reviews, both positive and negative reactions across marketplaces where their apps are available – Apple App Store, Google Play Store etc.. In doing so, they gain access to valuable demographic data that can be used for targeted marketing campaigns or product iterations.
Moreover, with detailed insights into competitor analysis – including downloads over time and graphic routing of app usage – developers now have the data needed to make strategic decisions based on factual evidence rather than gut feel alone. Finally they also get access to exclusive data such as LockUp events pertaining both theirs and competitor’s apps which can provide invaluable information not available in public websites or media outlets – helping them get a jump start on strategic opportunities that may come out from press releases or declarations before the general public does.
Benefits for marketers
With Apptopia’s competitive intelligence business, marketers can access powerful analytics and actionable data related to user engagement, downloads, daily active users and other app performance insights. This data can be leveraged to make critical decisions around user acquisition, ad placement or marketing campaigns to maximize profits.
Moreover, by accessing the market performance of content and understanding how it varies by country and platform, marketers can track their performance from a bird’s eye view. They also can compare their performance against competition to gain insight into which countries perform best for them and pivot quickly if needed.
Marketers are also able to set alerts for various metrics that give them quick insights into changes in the industry. For example, triggers can be set for when a competitor launches a new feature or when there is an increase in downloads for any given app. Hence, marketers know if someone is making headway with a particular concept or tactic.
Finally, Apptopia’s competitive intelligence business gives marketers access to audience segmentation data that allows them to better target campaigns based on geographical location or interests of users within specific areas. It also provides deep intelligence research so companies know how different markets are using key features within apps – allowing companies to further focus their marketing efforts with great precision.
Conclusion
Apptopia, a leading provider of competitive intelligence, has recently closed a new $20 million Series C funding round, led by Insight Partners. The infusion of capital will enable Apptopia to expand beyond its current focus on mobile and into new areas such as Esports and other digital products.
Apptopia has developed proprietary technology to gain insight into consumer behavior around apps and digital products. Apptopia can uncover consumer trends in categories such as gaming, finance, entertainment, and more through analytics and data sets.
Traditionally known for providing competitive intelligence for the mobile app industry, Apptopia is expanding its offerings with the influx of new capital investment. Now users can access deeper data insights with Esports analytics capabilities, granularity in AR/VR content rankings metrics, tracking and analysis of push notifications campaigns and an enhanced experience with conversations tracking through channels such as Facebook Messenger & WhatsApp.
By leveraging AI-enabled software coupled with machine learning algorithms, Apptopia is amassing massive data sets to help business leaders make informed decisions about their organizations’ performance in areas beyond traditional Apps & mobile. The platform assesses download trends and ratings across global markets & OSs (operating systems). This essentially empowers businesses to diagnose & accelerate their traction within respective markets worldwide in real-time.
Since 2009 Apptopia has worked alongside tech leaders big & small empowering them to observe their competency against competitors & explore growth opportunities within the broader digital landscape – enabling them to outperform from the launch pad outwards!
